For over 10 years, I’ve created thoughtful and strategic designs for agencies and small businesses in Ottawa.

PORTFOLIO
SERVICES
Madeleine Gagné holding a bouquet of flowers, facing a wall with text that says "Design is so simple, that's why it is so complicated" in a script font.
Madeleine Gagné holding a bouquet of flowers, facing a wall with text that says "Design is so simple, that's why it is so complicated" in a script font.

my philosophy

You know your business. I know (and love) design. Whether you’re building a brand, revamping your website or launching a product, each project starts with questions that help me understand you and your goals on a deep level. Every design choice I make is intentional, connecting with your key objectives and target audience. The result? Strategic, memorable, and beautiful designs.

Leave the complexities to me. I’m here to learn about your vision, bring it to life, and make the whole process as smooth as possible.

  • "I have had the pleasure of working with Madeleine for over a decade on a broad spectrum of communications and marketing projects, including websites, posters, and pitch decks, among others. I can always rely on her for strategic advice, elegant, sophisticated, and professional design, and delivering on-time, on-budget, and on-brand. I cannot recommend her highly enough. Thanks for how good you make us look, Madeleine, always adding so much value to our brand. "

    – Heidi Lasi, President at Pelee Entertainment

  • "I had the daunting task of completely rebuilding multiple presentations, website design, infographics, questionnaires, and marketing materials. This included written components, organization, and graphic design. She was available, asked excellent questions, and most importantly the product she delivered was outstanding. We have received TONS of compliments on our marketing and I attribute that directly to her vision and quality. I will continue using her services and have consistently recommended her to colleagues."

    – Jacob Floyd, Real Estate Representative

  • "Madeleine's creative touch has made a real difference in how we communicate and connect with our customers and partners. From sharp, clean designs to visuals that actually speak, she’s helped us tell our story better and stronger. She’s responsive and professional and we’ll be working with her as long as she wants to work with us. If you're looking to pump up your volume, she’s definitely someone to have in your corner."

    – Larry Raubach, Co-founder, Eat and Play Card

  • "Working with Madeleine at Giant Tiger was awesome! When you get to connect with her, you’ll not only find an incredibly gifted and passionate designer but also a wonderful, inspiring person. Her creativity and amazing attitude make Maddie a GRAPHIC SUPERSTAR: Give her the really challenging tasks, the ones with crazy deadlines - she will always get them done with perfection… and a smile!"

    – Kristina Peseke, Marketing Strategist

  • "I honestly can't say enough about Madeleine... her knowledge and work are years beyond her actual experience. I have over 15 years experience in the field of graphic design, yet I still found myself learning so much from her. Madeleine has a great eye for detail, is excellent at problem solving, able to turn around complicated jobs in a short time with ease and has the professionalism of a pro. if you are looking for a highly creative and masterful designer who can deliver, I highly recommend Maddie!"

    – Jacquelyn Trowell, Graphic Designer

latest work

Wilson Landscaping

House of Fine Carpentry

SurvivorNet

see full portfolio

What’s the best that could happen?

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